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Today, the board of directors in Impact Coatings AB (publ) (“Impact Coatings” or the “Company”) announces its intention to carry out a fully secured rights issue of shares of approximately SEK 148 million before transaction costs (the “Rights Issue”). An extraordinary general meeting is planned to be held on 9 February 2023 to give the board of directors an authorization to resolve on the Rights Issue. The subscription price has been set to SEK 4.80 per share. Shareholders in Impact Coatings on the record date have for each eleven (11) existing shares preferential rights to subscribe for six (6) newly issued shares in the Rights Issue. In total, subscription commitments amount to approximately SEK 19 million, corresponding to approximately 12.8 percent of the Rights Issue. The Company’s largest shareholder, Accendo Capital, has also provided guarantee commitments on customary terms that in total amount to approximately SEK 129 million, corresponding to approximately 87.2 percent of the Rights Issue. Together with the subscription commitments, the Rights Issue is fully secured. The Company also announces that the year-end report will be postponed until 15 February 2023.
“The planned capital raise is a proactive and bold step forward that supports continued investments in the industrialization and internationalization of Impact Coatings. It enables us to capture an emerging opportunity in the market, especially within the US green hydrogen market that is currently taking off and expected to grow tenfold by 2030. Overall, the proposed rights issue will improve the scalability of our business model, strengthening our position in all major markets, as we seek to expand our focus on our Coating Services offering. With more Coating Services Centers we will be able to work closer to customers, scaling up production in an appropriate way,” said Torbjörn Sandberg, CEO of Impact Coatings Summary
Background and motiveThe purpose of the Rights Issue is twofold. First, it supports continued investments in the industrialization and internationalization of Impact Coatings, strengthening the scalability of the business model, which has been an overarching strategic pillar since 2021. Second, it enables the Company to capture an emerging opportunity within the US green hydrogen market – following the strong recent commercial and regulatory development in the region, including the USD 3.00 per kg green hydrogen tax credit included in the Inflation Reduction Act effective from August 2022. Hydrogen is taking off, unfolding as the fuel of the future and a cornerstone in the shift to sustainable, low carbon energy systems. The development of hydrogen technologies is largely driven by the need for transportation, storage and use of green energy. Electrolysis, the method used to produce green hydrogen from water, is emerging as a new, significant growth area – especially in the US and Europe. The hydrogen market is still in its early stages, and the Company expects it to grow exponentially over the next decade. In the US, the green hydrogen market is expected to double by 2025 and tenfold by 2030. Against this background, Impact Coatings sees a window of opportunity, investing to meet demand for its electrolysis plate coating solutions. The Company has strong momentum in North America, following the recent order from a leading US company, which has created an expansion platform for it to leverage in the US market. Strengthening the scalability of the business model will also improve the efforts in all major markets, as the Company seeks to further invest in Coating Services. This includes continuing the roll-out of new Coating Services Centers. Use of proceedsIf the Rights Issue is fully subscribed, the Company will receive a maximum of approximately SEK 148 million before deductions for costs related to the Rights Issue. Impact Coatings intends to use the net proceeds for the following purposes stated in order of priority:
It is the board of directors’ assessment that the SEK 148 million of the Rights Issue covered by subscription commitments and guarantee commitments is sufficient to, according to the current business plan, finance the Company during the next twelve-month period. Extraordinary general meetingThrough a separate press release, the Company will convene an extraordinary general meeting intended to be held on 9 February 2023 to change the limits of the Articles of Association for shares and share capital and to authorize the board of directors to resolve on the Rights Issue. Mandatory bid exemptionThe Swedish Securities Council has granted Accendo an exemption from the mandatory bid obligation, which could arise due to the subscription in the Rights Issue. Furthermore, the Swedish Securities Council has granted Accendo an exemption from the mandatory bid obligation, which could arise due to, in additional to their preferential rights, the subscription of shares due to the guarantee commitment. The exemption, as far as the guarantee commitment is concerned, is conditional on (i) the shareholders being informed before the extraordinary general meeting of the maximum capital and voting share that Accendo may obtain by subscribing for shares in the rights issue in addition to its preferential rights, and (ii) that the resolution to issue new shares is approved by the extraordinary general meeting and supported by shareholders holding not less than two-thirds of both the votes cast and the shares represented at the extraordinary general meeting, whereby the shares held and represented at the meeting by Accendo shall be disregarded. Accendo’s maximum capital and voting share can reach 43.6 per cent if the gurantee commitment is used in full. The Swedish Securities Council’s decision (AMN 2022:57) will be made available on the Swedish Securities Council’s website. The Rights IssueShareholders on the record date, which is expected to be determined to 7 March 2023, who are registered in the share register in Impact Coatings receives one (1) subscription right for each share held in the Company. The subscription right entitles the holder to subscribe for new shares with preferential rights. Eleven (11) subscription rights entitle the holder to subscription of six (6) new shares. The subscription price is SEK 4.80 per share, which means that Impact Coatings will receive gross proceeds of approximately SEK 148 million before deduction of transaction costs, provided that the Rights Issue is fully subscribed. In addition, investors are offered the opportunity to sign up for subscription of shares without the support of subscription rights. Provided that the Rights Issue is fully subscribed, the number of shares in Impact Coatings will increase by 30,877,664, from 56,609,051, to 87,486,715, and the share capital will increase by a maximum of SEK 3,859,708.000, from SEK 7,076,131.375 to SEK 10,935,839.375. Shareholders who choose not to participate in the Rights Issue will have their ownership diluted by up to 35 percent through the Rights Issue (based on the total outstanding shares after the Rights Issue). These shareholders have the opportunity to compensate themselves financially for the dilution effect by selling their subscription rights received. The preliminary timeplan is as follows. The last day of trading in Impact Coatings’s shares including the right to receive subscription rights in the Rights Issue is 3 March 2023. The shares are traded excluding the right to receive subscription rights in the Rights Issue as of 6 March 2023. The subscription period, with or without the support of subscription rights, runs from 9 March 2023 up to and including 23 March 2023. Trading in subscription rights will take place on Nasdaq First North Growth Market during the period from 9 March 2023 to 20 March 2023 and trading in BTAs (paid subscribed share) will take place on Nasdaq First North during the period from 9 March 2023 to 4 April 2023. The complete terms and conditions and the final timeplan of the Rights Issue and information about the Company will be presented in a prospectus that is expected to be published around 3 March 2023. Subscription commitments and guarantee commitmentsIn total, the subscription commitments amount to approximately SEK 19 million, corresponding to approximately 12.8 percent of the Rights Issue and has been entered into by exiting shareholder Accendo Capital. In addition, shareholding members of the board of directors and senior management has indicated their intention to subscripe for their pro-rata share in the Rights Issue. The Company’s largest shareholder, Accendo Capital, has also provided guarantee commitments on customary terms that in total amount to approximately SEK 129 million, corresponding to approximately 87.2 percent of the Rights Issue. Together with the subscription commitments, the Rights Issue is fully secured. A guarantee fee will be paid to the guarantors of eight (8) percent of the guaranteed amount in cash. No fee is to be paid for the subscription commitments that have been entered into. Neither the subscription commitments nor the guarantee commitments are secured. Further information regarding the parties who have entered into subscription commitments and guarantee commitments will be presented in the prospectus to be made public before the commencement of the subscription period. UndertakingsPrior to the execution of the Rights Issue, the board of directors and senior management of the Company intends to enter into lock-up undertakings, which, among other things and with customary exceptions, mean that they will undertake not to sell shares in the Company. The lock-up undertakings expire on the day that falls 180 days after the announcement date of the outcome in the Rights Issue. The shareholders who have entered subscription commitments have simultaneously entered into lock-up commitments which mean that they have, with certain customary exceptions, undertaken not to sell shares in the Company. The lock-up commitments cease to apply on the day that falls 180 days after the publication of the outcome of the Rights Issue. Furthermore, the Company has undertaken towards Pareto Securities AB, subject to customary exceptions, not to issue additional shares or other share-related instruments for a period of twelve (12) months after the end of the subscription period. Indicative timeplan
AdvisersPareto Securities AB (“Pareto”) acts as Sole Manager and Bookrunner and KANTER Advokatbyrå KB is legal adviser to the Company and Advokatfirman Schjødt is legal adviser to Pareto Securities AB in connection with the Rights Issue.
A leading manufacturer of hydrogen fuel cells and electrolyzers, located in north-eastern United States, has placed a pilot coating services order with Impact Coatings for the coating of metal plates for water electrolysis. Preliminary order value is the range of USD 320,000, depending on the actual volume that will be delivered. The production is planned for the fourth quarter of 2022, and will be accomplished using Impact Coatings’ INLINECOATER™ IC2000 system and industry standard coating material for electrolysis plates.
FINANCIAL RESULTS THIRD QUARTER 2022
FINANCIAL RESULTS JANUARY-SEPTEMBER 2022
SIGNIFICANT EVENTS (1) THIRD QUARTER 2022
SIGNIFICANT EVENTS (1) AFTER THE PERIOD
(1) Significant events refer to events that comprise insider information and shall be made public via press release.
CEO’S COMMENTARY
The third quarter started with a new system order, from Boyuan, a Chinese manufacturer of metal plates for fuel cells. For the first time, an order included Managed Services, which means that Impact Coatings will operate the coating system at the customer’s premises for a certain period of time. This is a way for the customer to start quickly and build up its own competence, while it generates service revenue for us. We had the opportunity to ship a coating system to China already during the quarter and production is now, shortly after the end of the quarter, already underway at the customer with the help of our local team.
Revenue recognition from the system sale to Boyuan is, as previously disclosed, planned for the fourth quarter and according to plan no system sale revenues are reported during the third quarter. Coating Services performed below expectation. Production appeared to ramp up as expected at the start of the third quarter following a dip that we deemed temporary during the second quarter. But after the summer, orders again declined. The variability is a result of the automotive industry’s component shortage, which has slowed production of some fuel cell vehicles. In addition, there is uncertainty in consumer electronics – a segment where a few of our Coating Services customers are active.
The fourth quarter is also expected to be on a lower level. Longer term, we expect Coating Services to once again grow in line with its previous trajectory. The customer base in Coating Services is expanding, both with established companies and growth companies. The investment pace in the market and the interest in hydrogen as an energy carrier imply that the need for our coating solutions is increasing for fuel cells and electrolysis. In electrolysis, the initial demand is for test coatings and limited test series.
Market trends and customer interest motivate the opening of our new Coating Services Center in China. The country has strong momentum in the production av fuel cell vehicles, supported by a strong focus on hydrogen in the new five-year plan. Our facility in Shanghai is largely complete and wiring and installation of infrastructure is in full swing.
With the system order from Boyuan in July, we prioritized delivery to the customer and reallocated machine and personnel resources, which allowed us to quickly deliver and get started with Managed Services at the customer. To replace the coating machine that was quickly adapted for delivery to Boyuan, we are now building a new machine for our Coating Service Center in Shanghai. After some delays in the supply chain, the machine is now scheduled to be delivered at the beginning of next year, with start of production in Shanghai in the spring of 2023.
After my recent return from Stuttgart and the annual hy-fcell conference and trade fair for hydrogen and fuel cells, I can confirm that the demand for Impact Coatings’ coating expertise in the segment has never been stronger. With well-established and qualified coating technology for fuel cells together with flexible and scalable production solutions, we can help customers start and scale up their production. It is the case for fuel cells today and in the future also for electrolysis used to produce green hydrogen.
Many of our existing and potential European customers were at the Stuttgart event. The old-fashioned way of meeting at exhibitions has its advantages and has received a boost after the pandemic. We had a well-attended both and a strong team on site with both specialists and sales professionals. We pre-launched the INLINECOATER™ IC2000 at the Stuttgart event – our new coating system for volume production.
Many of our booth visitors were companies that form plates for fuel cells. Component suppliers are gaining increasing responsibility, including managing surface coatings. The trend is apparent in the Hydrogen Solutions business area as well as in Metallization Solutions, which includes radomes and antennas for autonomous safety functions. Coating Services, together with our flexible delivery models and additional service offerings, help us work closer to customers in several dimensions, where we can share our expertise and solutions for scaling up production in an appropriate way for each supply chain.
Europe is well ahead in the development of a hydrogen-based energy system and there are strong driving forces in the EU. One example is the RePowerEU plan, which the EU commission presented in May, including recommended actions aimed at phasing out the EU’s dependence on energy imports from Russia as soon as possible. The Commission recommends, among other actions, production of 10 million tons of renewable hydrogen in the EU plus a goal of 10 million tons of imported hydrogen by 2030, as well as support for the development of three large hydrogen corridors for imports via the Mediterranean, the North Sea, and Ukraine.
Also the USA is investing aggressively in the production of green hydrogen. The Biden administration’s Hydrogen Energy Earthshot 2021 aims to decrease significantly the price of green hydrogen and the Inflation Reduction Act, approved by Congress during the summer, includes substantial tax rebates for green hydrogen and “clean” vehicles. Impact Coatings’ regional President – North America Rob Mamazza has a full schedule speaking with system and stack manufacturers, especially in electrolysis, and tracking new players in the American market.
Our established sales offices now provide close coverage of the major markets driving the hydrogen and fuel cell industry: Europe, North America, South Korea, and China.
With so much focus on hydrogen, we should remain aware of the development in our other key business area: Metallization Solutions. The annual sales volume of vehicle radar systems is today in the range 50-100 million units and is expected to increase continuously when more vehicles include current safety solutions as standard and with an increasing degree of autonomy in the vehicle fleet. There is a consensus that Radar (radio signals), Lidar (laser signals), and camera-based solutions will be combined in future vehicles, for a variety of functions and for redundancy that improves road traffic safety.
Many of today’s radar systems are located behind radomes in the form of the vehicle’s front emblem, for which Impact Coatings has become a supplier of coating systems to leading producers. With regard to antennas, most of today’s radar systems contain so-called patch antennas made of metal. There are strong drivers, however, relating to the antennas’ performance and cost indicating that they will evolve to waveguide antennas made of metal-coated plastic. We are continually improving our technology for metallization of plastic in dialog with customers, and we can supply cost-effective production solutions when volumes of waveguide antennas ramp up.
The positive momentum I am seeing in my contacts with industry customers – for example at the Stuttgart trade fair – and in my conversations with companies active in automotive safety, convince me that Impact Coatings’ products, service offerings and expertise will be in great demand in the future.
Torbjörn Sandberg, CEO
The full report is attached, and can be retrieved on the company’s website at www.impactcoatings.com/finansiella-rapporter-arkiv/.
As resolved by the AGM, the nomination committee of Impact Coatings shall comprise three members representing the company’s largest shareholders in terms of votes, together with the Chairman of the Board as an adjunct member.
If any of the three largest shareholders decides not to exercise the right to appoint a representative on the nomination committee, the right is passed on to the next largest shareholder.
The nomination committee consists of: Kai Tavakka, Chairman, appointed by Accendo Capital SICAV RAIF Syafiq Johari, appointed by Hyundai Motor Company Johannes Wingborg, appointed by Länsförsäkringar Fonder Mark Shay, Chairman of the Board, adjunct member
The AGM will be held in Linköping on May 24, 2023. The proposals of the nominating committee will be published in the invitation to the AGM and will be made available on the company website, www.impactcoatings.com.
Shareholders who wish to submit proposals to the nomination committee may do so via e-mail to investors@impactcoatings.com no later than February 1, 2023.
At f-cell – The Hydrogen & Fuel Cell Conference and Trade Fair – in Stuttgart October 4-5, Impact Coatings introduces a next generation coating system for volume production of metal plates for fuel cells and electrolyzers. The new coating system is named INLINECOATER™ IC2000. The first unit is now on display for customers at Impact Coatings in Linköping, Sweden, while undergoing process qualification for PEM fuel cell metal plates ahead of product launch.
Hydrogen is one of the key solutions to phase out fossil fuels in society, including in the energy and mobility sectors. This means that demand for manufacturing volumes of hydrogen fuel cells and electrolyzers has increased and is expected to continue growing rapidly during this decade. Automotive OEMs and major component suppliers are among the leaders scaling the new hydrogen industry, primarily using proton exchange membrane (PEM) fuel cells for transport applications. To achieve optimal stack performance, separator plates of metal with efficient coatings are in focus as core components for both fuel cells and electrolyzers.
Since 2018, Impact Coatings’ Coating Service Center and several fuel cell manufacturers operate the INLINECOATER™ IC500 system for fuel cell metal plate coatings. The system produces a high-quality coating using a compact platform, with short cycle times that allow easy integration in automated production.
The new INLINECOATER™ IC2000 is built upon the same proven system architecture. It is scaled to provide increased productivity, coating up to 3 million PEM fuel cell plates per year, depending on parameters like plate size, coating type and thickness, working days and shifts. The IC2000 system is compact, with a footprint of only 6.2 x 2.2 meters. It has fewer critical components, such as vacuum pumps and power supplies, than traditional large scale industry solutions. Installing additional coating systems is easy as production scales up, resulting in high reliability through redundancy and cost-efficient volume manufacturing of the critical metal plate components.
Impact Coatings is a center of expertise and a leading provider of coating solutions for metal plates to customers globally, with fuel cell coating development starting over fifteen years ago. The company’s Ceramic MAXPHASE™ noble metal-free coating for PEM fuel cell plates has almost a decade of field qualification in automotive applications. Today, the company continues its work with customers on coating development to meet coming market needs for both fuel cells and electrolyzers.
The company supports hydrogen industry customers with scalable production solutions for metal plate coatings, including coating services and coating technology and systems for volume production. Leveraging on experience from its Coating Service Center in Linköping, Sweden, the company is currently preparing launch of a second Coating Service Center in Shanghai, China.
FINANCIAL RESULTS SECOND QUARTER 2022
FINANCIAL RESULTS JANUARY-JUNE 2022
SIGNIFICANT EVENTS SECOND QUARTER 2022
SIGNIFICANT EVENTS AFTER THE PERIOD
During the second quarter, we presented a revised strategy with a strong focus on scalable solutions and service offerings. The strategy addresses customers’ challenges and need for flexibility in the rapidly growing hydrogen segment, and for the company will lead to a more sustainable growth trajectory with recurring revenues.
We have in parallel experienced a continued high level of activity in the business both in Sweden and in our global regions. In Linköping, two internal coating systems were commissioned during the quarter, one of which is our next generation system for hydrogen applications designed to meet the industry’s need for larger production volumes. One coating system has been under construction, and planning and procurement for three additional machine builds have started. No system was delivered during the quarter, which was according to the schedule of outstanding orders.
Revenue from Coating Services was lower than in the preceding quarter due to two key customers experiencing supply chain disruptions, independent of each other but at roughly the same time. Normal production in Coating Services has resumed for both customers during the third quarter.
The resulting lower production level during the second quarter facilitated planned rebuilding and automation of a production line for the coating of fuel cell plates. The automation will yield a higher future production capacity and allows us to demonstrate a complete system solution on our premises, which will be an important part of our sales process.
Through Coating Services, prospective customers are afforded the possibility of testing and verifying our coating technology. A natural next step is to verify that the quality holds constant with increasing volumes. Automation satisfies both of these demands since we can achieve a higher throughput while reducing the risk of human error. This enhances our ability to include automation and quality control in system sales.
During the quarter, we have also delivered several test coatings for electrolysis, which is the primary method of producing hydrogen from water. Metal flow plates are used in both fuel cells and electrolysis, and the Impact Coatings coating technology developed for fuel cells is cost-effective even for many electrolysis plates. The number of companies planning to produce electrolyzers is increasing globally. Many of these companies are relatively new, unlike in the fuel cell industry, which is also in an early stage but industrializing at an ever-faster pace as large established companies get involved and scale up. Revenues from electrolysis are expected to increase in the future from a very low level today, initially within Coating Services.
The subsiding pandemic in Europe has made possible many visits of potential customers to Linköping. Our own outbound travels to the industry have started up again, with personal visits regarding sales, technology development, partnering, and to catch up on system maintenance at customers we haven’t been able to visit in a long time. I have, during the quarter, visited several existing and potential customers in Europe and North America. Meanwhile, our team in China has put in a heroic effort to hire personnel and prepare the Chinese subsidiary’s premises despite a total COVID lockdown in Shanghai during April-May. The premises in Shanghai will be the headquarters for Impact Coatings (China) and will host our new Coating Service Center in China.
With insights about customers’ flexibility and scalability needs, we have during the past year started a repositioning of the business and our offerings. We described the updated strategy during a webcast at the end of May. That presentation and the accompanying press release are available on our website, which has itself received a notable facelift. Please take a look!
With a decade of coating experience in fuel cells, we are expanding our Coating Services business in Sweden and replicating it to other countries, starting with China. Customers that prefer to outsource coating as a service can trust Impact Coatings’ expertise and presence during the development phase and later in production.
We continue to deliver coating systems, but even here we now offer greater flexibility, both regarding financing and operations. One example is Managed Services, in which personnel from Impact Coatings work on-site at the customer and manage the operation of the coating system until the customer has built up sufficient coating competence.
The first example of Managed Services in practice is connected to the system order from Boyuan received in July. Boyuan is a Chinese producer of metal plates for fuel cells. Part of the order is that we will initially operate the coating production at the customer site. Personnel from our Chinese subsidiary will operate the system.
Beyond the flexible delivery model, we are expanding our service offering coupled to coating systems including maintenance, support and spare parts, training packages, and system upgrades. These service offerings will contribute to stronger customer relationships and increase sales in all the company’s business areas, now referred to as Hydrogen Solutions, Metallization Solutions, and Tailored Solutions.
Impact Coatings has a unique position in a world that is repositioning itself through fast-growing green industry. Our business focus on relevance and executing on the possibilities we see through our strategy continues, backed by stable financing and a knowledgeable team working closely with our customers.
Impact Coatings has received an order for an INLINECOATER™FC system for delivery to the Chinese fuel cell metal plate manufacturer Shangdong Boyuan New Energy Technology Development Co., Ltd. (“Boyuan”). The system order is placed through the trading company Liaocheng Golden Bridge Import And Export Co., Ltd. Boyuan is specialized in the precise forming technology of fuel cell metal plates. The total order value is in the EUR 1.2-1.4 million range, and includes Managed Services for four months. Managed Services means that Impact Coatings for a period operates the coating system at the customer’s premises. Final delivery is planned for the fourth quarter of 2022.
Starting end of June, Impact Coatings operates an automated production line dedicated to coating of LT-PEM fuel cell plates at its Coating Service Center in Linköping, Sweden.
Impact Coatings has installed an industrial robot with auxiliary automation equipment at the company’s Coating Service Center. The coating technology and services provider has a decade of experience supplying PVD coatings for fuel cell plates. An INLINECOATER™FC system dedicated to the application was installed in 2018. Adding an industrial robot to the production line allows more efficient system utilization and increased production capacity.
“For us, the automated production line means more than just an increased production flow. It relieves our personnel of repetitive tasks and reduces risk of human error. We are also able to continue development of our robotic interface and automation solutions. For our Coating Services customers, the automation solution means we can run production processes at maximum capacity and increase throughput to match the market’s increasing volume needs,” said Carina Höglund, VP Coating Services. Impact Coating has chosen a smart, sensor-controlled automation setup, which does not require a physical safety cage. If you step inside the clearly marked area the sensors automatically halt the production process. The result is a very compact layout, which matches the small footprint of the INLINECOATER system. These compact production cells, measuring approximately 7×3 meters, are now also available as part of the Impact Coatings Systems Solutions offer.
The new automation solution is part of Impact Coatings’ growth strategy. Later this year, the company plans to start up a second automated Coating Service Center in Shanghai, China.
During Impact Coatings’ strategy presentation at 10:00 a.m. CEST today, CEO Torbjörn Sandberg will present the company’s updated strategy, which has an increased focus on selling scalable solutions and services. The business model will capitalize on Impact Coatings’ market-leading expertise in coating technology and creates conditions for sustainable growth with recurring revenues. Strong growth in the hydrogen market and rapid technological development in autonomous vehicles are driving customers’ needs for coating services and scalable coating solutions.
“Impact Coatings is accelerating its efforts to become a service company in coating technology based on PVD. Through this initiative, we will establish Impact Coatings’ market-leading expertise in fast-growing key markets globally and thereby strengthen the conditions for achieving sustainable and profitable growth. I confidently look forward to creating clear customer value and in turn also long-term shareholder value through these initiatives,” said Torbjörn Sandberg, CEO of Impact Coatings.
Background to the redefined business model
Impact Coatings has historically focused on machine sales, which occur irregularly, have long sales cycles, and require staffing levels that fluctuate widely over time. This has led to the company’s dependence on winning several machine delivery contracts each year.
Impact Coatings has in parallel responded to a strong increase in demand for Coating Services, a business that achieved an increase in sales of over 60 percent during 2021. The strong demand is driven by, among other dynamics, the global green energy transition and increasingly stringent regulatory requirements in the automotive industry. Impact Coatings has observed that many of its current and potential customers are hesitant to make investment decisions regarding coating equipment and instead prefer buying coating services, including the company’s unique in-house expertise, in order to try different technologies and gain a competitive advantage.
The scope of the new service offering and its effect on Impact Coatings’ financial profile
Impact Coatings’ service offering will initially focus on rapidly scaling up Coating Services and developing a broader aftermarket business. In the long term, the service offering will be further developed as customers’ needs evolve.
By broadening the service offering, the company aims to build closer customer relationships, achieve more efficient resource utilization, and better serve fast-growing markets. The model also improves the conditions for generating recurring revenue. In parallel, scalability will improve, enabling Impact Coatings to add capacity at attractive marginal cost of investment. The increased recurring revenues, more efficient resource utilization, and increased scalability are expected to compensate for the initial increase in CAPEX arising from the scale-up in the service offering.
Roll-out and ambition
Service revenues amounted to approximately 27 percent of total revenue in 2021 and are expected to reach 50 percent over the long term, based on the updated strategy. Coating Services will be established in China in 2022 and is planned to be established in South Korea, the United States and Germany in 2023-24. This will take place in parallel with the broadening of the service offering.
Presentation of the updated strategy
Impact Coatings’ CEO Torbjörn Sandberg will hold a presentation of the updated strategy today at 10:00 a.m. CEST. The presentation will be held in English and will conclude with a Q&A session.
Link to webcast: https://fronto.vancastvideo.com/event/G8LdOPH5/2772/?lang=2297
To ask questions participants must participate via the conference call, where they can also listen to the presentation.
Telephone number for calling participants:
Sweden: +46850558357United Kingdom: +443333009272Conference ID: EV00135154
Impact Coatings invites investors, analysts and the media to a presentation of the company’s updated strategy with increased focus on service operations. The presentation will take place via a webcast/conference call on May 25, 2022 at 10:00 CEST.
The presentation will be held in English and will conclude with a Q&A session.
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